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Today, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics. The second section of Visual Intelligence examines the role which various media play in creating the images which impact our lives: how visual images create a language with profound psychological meaning, and how print, television, and film media manipulate images to create desired emotional effects. Close-ups explore visual subtleties in such areas as digital manipulation, camera attitudes, and contextual framing, as well as the social consequences of "image" as an abstract concept expressed in concrete visual terms. Part III looks critically at the most controversial areas of image persuasiveness today-advertising, politics, and entertainment.
- Sales Rank: #310119 in Books
- Brand: Brand: State University of New York Press
- Published on: 1997-07-01
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.00" w x 6.00" l, 1.48 pounds
- Binding: Paperback
- 425 pages
- Used Book in Good Condition
Review
We have always been interested in what images mean, but in the current era of expanding visual technologies, the question is critical. Visual intelligence is recognized as an aspect of intelligence that is crucial to understanding our world. The role of visual intelligence must be considered in the educational process. The increasing role of visual images in our society necessitates increasing skills in the reading and understanding of those images. This book hits on a central quandary of contemporary society, the power of visual media and the use and control of that power. Mary Stieglitz, Boise State University"
About the Author
Ann Marie Seward Barry is Associate Professor of Communication at Boston College. She is the author of The Advertising Portfolio.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Visual Intelligence Is a Must Read
By F. Rick Williams
If you are a visual scholar or practitioner this book will critically advance the way you think about, practice and teach visual communication. This is the most comprehensive exploration available of the science of cognition that reveals the way visual communication drives the development of our perceptions that generate behavior and shape culture. It provides the theoretical and practical basis for visual culture and visual communication that is applicable in multiple disciplines including art, communication, psychology, cultural studies, education and science. Don't miss it.
1 of 1 people found the following review helpful.
Good Reference Material
By abuer
great resource
4 of 10 people found the following review helpful.
If you are in visual comm. field - you should have this.
By Robert
It makes a brand new perspective on your work and the world around you.
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