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Customer Relationship Management: Organizational and Technological Perspectives, by Federico Rajola
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Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.
- Sales Rank: #12083170 in Books
- Published on: 2012-03-14
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .43" w x 6.10" l, .60 pounds
- Binding: Paperback
- 172 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
New perspectives on CRM and management
By A Customer
The book shows a strong vision of CRM projects under a management perspective.
Very helpful both for academics and practitioners.
Read it!
0 of 0 people found the following review helpful.
New perspectives on CRM and management
By A Customer
The book shows a strong vision of CRM projects under a management perspective.
Very helpful both for academics and practitioners.
Read it!
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